BUS 330 quiz Week 3
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1.
Question :
Which example illustrates a law enacted to facilitate commerce (affecting the Place aspect of the marketing mix)?
2.
Question :
Which of the following was cited as a difference between demographic trends in China and India?
3.
Question :
Which answer BEST conveys how technological and ecological concerns are related?
4.
Question :
What is the economic effect (described in Chapter 8) that takes hold as the size of a country’s population of working age individuals increases?
5.
Question :
As discussed in Chapter 7, what do marketers’ study as they examine purchasing behavior?
6.
Question :
Which of the following BEST describes the process known as “data cleansing”?
7.
Question :
In what circumstances is a segmentation approach LEAST likely to make a substantial contribution to a company’s profits?
8.
Question :
How are marketers responding to different market niches’ variations in their concerns about ecological issues?
9.
Question :
Which of the following is NOT one of the nine criteria for effective segmentation of markets?
10.
Question :
Which example BEST illustrates “market sensing”?