BUS 235 Introduction to Marketing
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1.Discuss the ethics of pricing products to match the value that consumers are willing to pay for products (e.g., $2.50 bottle of water, $150 running shoes, etc.). Is it unethical to charge high prices when the cost of making a product is significantly less than the retail price? Provide examples.
2.Identify the differences between good and service marketing. For example, how does Ashford market its services (education) differently than businesses offering products such as the goods offered at the retail store you visited in week three?