Marketing Strategy and Implementation
Continue with the case study of Groupon.
Write a 3-5 page paper/analysis on your chose case study (Groupon) where you consider the Marketing Implementation Strategy and the Evaluation and Control sections for your chosen case study.
Consider these elements as you write your paper:
Marketing Implementation
Structural Issues
Tactical Marketing Activities (Include the table in your Marketing Plan Worksheets)
Evaluation and Control
Formal Controls
Informal Controls
Implementation Schedule and Timeline
Within your paper/analysis be sure to address the following:
Include a title page and 2-3 references.