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Strayer university- MKT100 Week 7 quiz
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Question 1.

Price is
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Question 2

Monopolies usually keep their prices at a level that generate a reasonable, but not excessive, return primarily because

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Question 3

Costs that do not vary with changes in the number of units produced and sold are called ____ costs.

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Question 4

The oldest form of exchange—trading of products—is known as

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Question 5

For most consumers, there is an assumed relationship between

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Question 6

At the breakeven point,

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Question 7

Temporary price reductions through sales, rebates, and special discounts are often used to

Question 8

Generally, customers are most likely to rely on the price-quality association when

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Question 9

The degree to which the price of a product enhances a customer’s satisfaction with the purchase experience and with the product after the purchase is part of their

Question 10

What a price means or what it communicates to customers is called

Question 11

Maintaining a certain market share, meeting competitors’ prices, maintaining a favorable image, and achieving price stability are all associated with a ____ pricing objective.

Question 12

Pricing the basic product in a product line low while pricing related items at a higher level is called

Question 13

When businesses charge the highest possible price that customers who really want the new product will pay, they are using

Question 14

The three primary bases for developing prices are

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Question 15

For customers, value is a function of the product’s

Question 16

Showing a product’s price along with its previous price, the price of a competing brand, or the price at another retail outlet is called

Question 17

Products such as light bulbs, canned soft drinks, and ice cream sandwiches are usually priced using

Question 18

When consumers are making do with less expensive products and shopping more selectively, manufacturers and retailers must focus on the ____ of their products.

Question 19

When a company prices one item in a line low with the intention of selling a higher-priced item in the same line, it is using

Question 20

Marketers at organizations engaged in nonprice competition

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