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Understanding Business Research Terms and Concepts: Part 1
Resource: University of Phoenix Material: Understanding Business Research Terms and Concepts: Part 1
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Understanding Business Research Terms and Concepts: Part 1

In the following examples, determine whether the term independent variable or dependent variable is appropriate.

Michael is interested in learning the effects of using celebrity endorsement on sales. What type of variable is a celebrity endorsement?

In an experiment, this variable is expected to be affected by the manipulation.

Criterion variable is synonymous with this term

Several of these variables are somewhat correlated and are therefore are not independent among themselves.

A predictor variable is synonymous with this term.

Fill in the blanks with the term independent variable, dependent variable, or moderating variable.

Incentives _ are expected to increase productivity _ especially among newer employees

Theshould not precede the in a research study.

In an experiment, participants experience a manipulation of the _, called the experimental treatment.

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