MBA 502: Managing the Business Enterprise
Introduction
Founded in 1998 by Kathy Kudler, Kudler Fine Foods (KFF) is an upscale specialty food store located in the San Diego metropolitan area (Kudler Fine Foods, 2007). Ms. Kudler combines the ease of one-stop shopping with reasonable prices. KFF sells high quality wines, bakery items, meat and seafood, produce, cheese and dairy products while providing customers with the finest in selected foodstuffs, wines and related needs in an unparalleled consumer environment (Kudler Fine Foods, 2008). KFF objective is to provide the freshest goods available to customers. In efforts to achieve this goal, KFF has benchmarked Gelson’s Supermarket, Whole Foods Market and Williams-Sonoma.
Kudler Fine Foods, as a business, is going to continue to grow and expand as long as the company remains focused on the goals, mission and strategy. Kudler will need to continue growth in amenities,
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