Select an organization that interests you. State the nature of this interest in your memo . It can be a publicly owned company, a non-profit organization, or government agency. Refrain from using private companies because publicly available information about them can be limited.
Conduct an analysis of the demand for the organization’s product(s) and/or service(s) by:
Discussing the source of your numerical price and other data
Discussing your approach to estimating demand
Computing and interpreting at least one elasticity measure. Place the details of your computations in an appendix.
In your memo, state why you believe that the organization should meet the increased demand or why it should scale back production and thus supply in anticipation of lower demand.