international business management – Divya JudgeUBSSInternational Business Management: BBM361 Assignment 2:Marks: 30%Number of words: 1500 words each country (excluding Executive Summary, Title Page and references)Due Date: 20thSeptemb
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Divya JudgeUBSSInternational Business Management: BBM361 Assignment 2:Marks: 30%Number of words: 1500 words each country (excluding Executive Summary, Title Page and references)Due Date: 20thSeptember 2012 (thursday)You work for a company in Australia as a Business Development Manager. Your company is exploring opportunities to expand into Africa. Choose any two Country from the following list:GhanaAngolaNigeriaKenyaDo a Country Analysis and make recommendations to Management regarding theCountry factors. In your Analysis, cover all the dimensions of the International Business Environment such as the Cultural, Political, Legal, Economic and Financial Environments. Also include the following in your analysis:• Size and growth rate of the International Market• “Market intensity” (customers’ buying power)• “Consumption capacity” (size and growth rate of the middle class)• Country’s receptivity to imports• Infrastructure for doing businessThe assignment should be done in a word processed report format.Divya JudgeAssignment 2 – Report Marking GuideStudent Name:Student ID Number:Assessor Name:Date:Value Student ScoreExecutive Summary and General Report Format 2Referencing 3Country Analysis 20Recommendations 5Total 30