you are to determine the target market for the new Honda Uni-Cub. Please see the links below for more information about this product:
http://articles.latimes.com/2012/may/15/business/la-fi-tn-honda-new-people-mover-20120515
At a minimum, tools that you use for assignment should include a positioning statement. In addition, ANY other tools or data that you think will bolster your case for why you believe your positioning is correct, would be helpful. Questions that you should seek to answer in this assignment include:
1. Which of the five types of segmentation do you recommend, and why?
2. How viable is the segment that you have chosen? What supporting information can you provide for that viability?
3. What is your proposed positioning statement for the new Honda Uni-Cub. Please be sure to properly format and complete your positioning statement.
Your submission should be between 1 and 2 pages (in Microsoft Word, Double-Spaced, 1-inch margins, 12-point, Times Roman or Arial Font).