Evaluate the five Is of services and select the two you deem to be the most challenging
“Product and Strategy” Please respond to the following:
Evaluate the five I’s of services and select the two you deem to be the most challenging. Provide your rationale.
Select one of the following facility types and discuss how the following organizations would be arranged in terms of the depth and breadth of its product lines:
A solo-practice family practitioner which does not deliver babies
A multi-specialty group practice that provides primary care at five satellite locations
An academic medical center
Shouldice Hospital in Toronto, which specializes in short-stay surgery for hernia repair
“Price” Please respond to the following:
A health club decided recently to offer a yearly membership. Separate fees were to be charged for nutrition counseling, tennis court usage, and aerobic instruction.
Determine how this organization might implement a prestige pricing strategy, a bundled price strategy, and price lines.
Evaluate the conditions in which each strategy would be best suited