Remembering an advertisement is great, but does the viewer connect that with the brand name? Recall is an important aspect of purchase intention.
WEEK 7 MAIN DISCUSSION POST:
You assignment is to measure how well a nationally branded product is doing with regard to consumer recall, you will complete a study of your choice. Select a Branded product (target product) that is not geared toward a specific gender market.
•State the Product & Brand
•Create a 3-question survey that includes:◦A gender question
◦A recall question
◦A Likert Scale Question on Recall
◦Survey 5 Males & 5 Females