Advertising Media and Integrated Marketing Communications (IMC)
From the scenario, distinguish between two to three (2-3) different types of advertising media available for the new product launch. Provide two (2) suggestions for the marketing intern that will help her to create an advertising budget.
•From the first e-Activity, outline the design for an IMC campaign that would use a different media other than the one used in the product or service you reviewed. For example, if the advertisement you reviewed was designed for the radio, consider the details for a complimentary Web or magazine advertisement.
DQ2:
“The Importance of Social Media and Web Analytics” Please respond to the following:
•From the case study, assess the degree to which Salina Siu effectively used YouTube to develop customer loyalty. Appraise the success potential of at least two (2) other social media methods that Salina could use to promote her business. Justify your response.
•* From the scenario, prioritize the most significant components of a social media campaign according to the level of influence each could have on the new product launch. Examine both the social media tools that will provide the highest return on investment (ROI), and two (2) key performance indicators (KPIs) that one could use to measure success. Provide a rationale for your response.
DQ3:
“Measuring Customer Satisfaction and Focus Groups” Please respond to the following:
• From the case study, hypothesize the usefulness of the NPS data as it applies to customer satisfaction scores for Finale. Provide a rationale for your response.
• * From the scenario, propose two (2) methods that GoldsReling, Inc. could use in order to effectively measure customer satisfaction for the new product launch. Choose the most effective method, and suggest one (1) process that the organization could follow in order to implement your chosen method. Justify your response.
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