it should be UK writing style
Coursework Brief
The coursework assessment for this module is:
(1) Individual assignment worth
Coursework Brief
Read the Case entitled: “After the Breakup: The Troubled Alliance Between Volkswagen and Suzuki” in Helen Deresky and answer the questions below:
1. With reference to relevant International Management literature, critically analyze the rationale for the partnership between Volkswagen and Suzuki?
2. Critically analyze the reasons for the break-up of the Volkswagen and Suzuki partnership.
3. What role does culture play in such trans-border / transcontinental alliances?
4. Do you agree with critics who felt that cultural differences were a reason for the break up of the alliance between Volkswagen and Suzuki? What could the companies have done to avoid these problems?
5. What challenges would be in store for both companies now that the partnership is terminated? What should each company do now? Discuss these issues with reference to the International Management literature.
Key Marking criteria will include:
• Initiative: originality, innovativeness of answer
• Assignment Structure: clarity of aims, objective, structure and presentation
• Quality of Writing: Readability and ability to convey key message(s) concisely
• Quality/Scope and application of the International Management literature.
• Suitability of Literature: Use of suitable sources and evidence, focused to answer key case study questions.
• Insightfulness of Analysis: Interest and usefulness of findings, conclusions drawn.
• Understanding: the assignment should demonstrates your understanding of key topics
• Overall Quality of Assignment.
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