analyze Peak Experiences and Strategic IT
Alignment At Vermont Teddy Bear: the case study
should be double-spaced, 1-inch margin all
around, 12 point font. Add headlines through
analyzing the case study like introduction,
………, conclusion. Answer the following
questions:
1. How would you describe Vermont Teddy Bear
(VTB)’s business model (the products and services
it sells, target markets to whom it sells the,
the value proposition it offers, and its
financial model?
2. How strong are VBT’s operational capabilities,
given their chosen business model? What
challenges do they face during so-called peak
experiences?
3. How strong are VBT’s information systems,
given their strategic and operational needs? If
you were a member of the Board of Directors, what
concerns would you have about the IT
architecture?
4. At a time when cash reserves were quite
limited, Bob Stetzel wants “an efficient, well
organized enterprise IT architecture that could
serve as a robust platform for the company’s
changing business requirements.” Given your
analysis in response to the previous questions,
and any other aspects you consider important in
this case, what specific, actionable and cost
effective advice can you suggest?