This research aims to analyze students’ shopping behavior and find out the factors which influence students’ supermarket selection. The supermarkets in Glasgow can be
improved through comparing previous studies and this research and provide students in Glasgow a better shopping environment. This research will investigate the
attitudes toward choosing supermarkets of 30 students in Glasgow International College through using questionnaires. The following questions will be examined in this
research:
1. Which factors can supplement students’ expectation when they choose a supermarket?
2. What strategies can supermarkets implement to attract students?
3. What are the variable elements of the main factors which influence the relationship between supermarkets and students?
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