Analysing visual rhetoric
Eng. 103 Essay 3 Analydng verbal and visual rhetoric
An analysis of how images contribute to, and impact, verbal arguments necessitates careful critique
of the strategies in visual rhetoric. Most observations of visual rhetoric involve degrees of emotional
appeals or techniques to clarify data. Some visual rhetoric may enhance material with humor or
satire. Certain choices that the presenters of visual material (photographers, cartoonists, statisticians,
artists, etc.) yield rich matter to examine:
Content, placement, coloring, sizing, setting, posture, forms/shapes, style, beauty, humor,
grotesqueness, symbolism, caricature/exaggeration, maps, graphics, illustration, composition, font,
etc.
You will study how images achieve their purpose effectively or ineffectively for reporting the news.
Directions:
Use the checklists in chapter 4 to analyze a combination of 4 mhalamudsual materials
(news/datalcartoons/public service announcements) in addition to at least 2 sources from ONE of the
following casebooks (6 sources total) to examine:
19 A College Education: What is its purpose?
20 Hydraulic Fracturing: Is fraddng worth the atvironmenial m
21 Drugs: Should the‘r sale and use be legalized
22 Junk Food: Should the gove’nment regulate our intake?
23 Facebook: How has social networking changed how we rdate to cities?
24 Immigration: What is to be done?
25 Se’vice: Should the United States require young people to perform public service?
Notice the designations of searching for NEWS, DATA, and CARTOONS/PUBLIC SERVICE
ANNOUNCEMENTS for the topic-use at least one source in each of these ‘gemes’ to gather
verbal and visual material. Additional possibilities may include advertisements, Youtube, and art.
Consider the quality and reputation of the source (CNN, NYTimes, National Geographic, TIME,
etc.) and avoid sensational publications (National Enquirer, Star, etc.).
Develop a thesis addressing how the images in the materials help shape the topic in terms such as
clarification, emotionality, bias, neutrality, advocacy, criticism, and at what levels of effectiveness.
Compare the images with each other for how they impact the topic/the verbal message(s).
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