Assignment: Read Ch 1 of your textbook and answer the following questions.
Due: 2:00 pm on 6/18/2015
1. (50 points) Based on the discussion given in Ch 1, what does the author define as research?
2. (50 points) Tell the difference between applied research and basic research.
COURSE DESCRIPTION:
This course provides a balanced presentation of applied knowledge development,
research concepts and practical applications of research methodologies in industrial
environments. It is designed to explain typical activities involved in research and, by
detailing the steps and sequence involved in most research projects. Students develop a
systematic methodology for conducting a research project. These projects are designed
with a focus on industrial, managerial and/or technical decisions, and they must exemplify
sound reasoning, problem identification, formulation, and testing. The course places a
strong emphasis on understanding the application of fundamental, statistical methods
and research design, as well as the interpretation of research findings in industrial,
technical, and human resource development environments.
COURSE OBJECTIVES:
Upon successful completion of the course, students will be able to:
1. Define research and the value of research skills, and describe the types of
knowledge yielded by scientific and nonscientific research.
2. Adapt the scientific research model to practitioner problems in business, industry
and government.
3. Demonstrate systematic thought processes used in scientific thinking and
knowledge development.
4. Adapt and implement the concepts and definitions related to applied research and
development.
5. Describe the main differences and similarities between quantitative and
qualitative research.
6. Identify, describe and implement the key steps in the research process, including
proposal generation, research or project design, methodology, data collection,
analysis of findings, and written and oral presentation of results.
7. Generate a draft proposal for an applied research project.
8. Evaluate and critically report on research studies.
9. Develop skills and knowledge to discriminate “good” from “bad” research reported
in academic, business and trade journals.
10. Employ rigorous standards and conventions in formatting research
documentation.
REQUIRED MATERIALS:
Sekaran, U. & Bougie, R. (2003). Research methods for business (6th ed.). New York, N
Y: John Wiley & Sons. ISBN: 978-0-470- 74479-6
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