Your Task: create a political campaign for one of the characters in Animal Farm. Ask yourself: if you were an animal on Animal Farm, who would you want to see in charge? Once you’ve chosen your character, complete the following:
Your campaign must include:
– Propaganda Advertisement
– Political speech including propaganda techniques
Propaganda Advertisement:
– Create two propaganda ads for your character similar to the examples you have seen in this class.
– You can draw your visuals, or create your visuals on the computer. Each ad must be on a legal size piece of paper and your visuals must take up the whole page.
– At least 3 propaganda techniques must be used to promote your character’s political campaign.
– Must be in color.
– Must have a clear message.
– Must have a slogan. Ex- Vote for… and the…
Political Speech:
Your speech should be organized in this manner:
– Introduction- Describe the present situation
– Body 2- Provide a vision of a better future
– Body 3- Call to action
– Conclusion
– Your speech must have:
o At least one rhetorical question- a question you don’t expect an answer to
o Propaganda techniques: a minimum of three in your speech.
Propaganda Techniques: (Please include at least 3 of the following techniques in your speech)
Assertion: Assertion is commonly used in advertising and modern propaganda. An assertion is an enthusiastic or energetic statement presented as a fact, although it is not necessarily true. Any time an advertiser states that their product is the best without providing evidence for this, they are using an assertion.
Bandwagon: Bandwagon is one of the most common techniques in both wartime and peacetime and plays an important part in modern advertising. Bandwagon is an appeal to the subject to follow the crowd, to join in because others are doing so as well. Bandwagon propaganda is, essentially, trying to convince the subject that one side is the winning side, because more people have joined it.
Glittering Generalities: Glittering generalities are words that have different positive meaning for individual subjects, but are linked to highly valued concepts. When these words are used, they demand approval without thinking, simply because such an important concept is involved.. Words often used as glittering generalities are honor, glory, love of country, and especially in the United States, freedom.
Lesser of Two Evils: The “lesser of two evils” technique tries to convince us of an idea or proposal by presenting it as the least offensive option. This technique is often implemented during wartime to convince people of the need for sacrifices or to justify difficult decisions. One idea or proposal is often depicted as one of the only options or paths.
Name Calling: Name calling occurs often in politics and wartime scenarios, but very seldom in advertising. It is the use of derogatory language or words that carry a negative connotation when describing an enemy. The propaganda attempts to arouse prejudice among the public by labeling the target something that the public dislikes.
Pinpointing the Enemy: Pinpointing the enemy is used extremely often during wartime, and also in political campaigns and debates. This is an attempt to simplify a complex situation by presenting one specific group or person as the enemy. Although there may be other factors involved the subject is urged to simply view the situation in terms of clear-cut right and wrong.
Plain Folks: The plain folks device is an attempt by the propagandist to convince the public that his views reflect those of the common person and that they are also working for the benefit of the common person. The propagandist will often attempt to use the accent of a specific audience as well as using specific idioms or jokes. Also, the propagandist, especially during speeches, may attempt to increase the illusion through imperfect pronunciation, stuttering, and a more limited vocabulary. Errors such as these help add to the impression of sincerity and spontaneity.
Stereotyping: Stereotyping is extremely similar to pinpointing the enemy, in that it often reduces a complex situation to a clear-cut choice involving good and evil. This technique is often useful in swaying uneducated audiences.
Transfer: Transfer is often used in politics and during wartime. It is an attempt to make the subject view a certain item in the same way as they view another item, to link the two in the subjects mind. Although this technique is often used to transfer negative feelings for one object to another, it can also be used in positive ways. By linking an item to something the subject respects or enjoys, positive feelings can be generated for it. However, in politics, transfer is most often used to transfer blame or bad feelings from one politician to another of his friends or party members, or even to the party itself.
Notes on Propaganda Techniques:
Overall Effort and Neatness
Extraordinary effort was clearly put into the project. The project is perfectly neat.
A great deal of effort was put into the project. The project is perfectly neat.
Some effort was put into the project. The project is neat.
Little effort was put into the project or the project seems rushed. The project is sloppy.
No effort was put into the project. The project is incomplete and sloppy.
Visual Representations & Slogan
The visuals exceed the expectations and the poster presents a clear message. Includes a clever, unique and thoughtful slogan.
The visuals meet the expectations and the poster presents a clear message. Includes an insightful slogan.
The visuals are mediocre and the message is somewhat unclear. Includes a simple slogan.
The visuals are sloppy or ill-conceived and message is unclear. Slogan is missing or confusing.
The visuals are incomplete or non-existent. Slogan is missing.
Political Speech Criteria
Main points are clear, well supported, and included an insightful and clever call to action. Format is followed perfectly.
Main points are mostly clear, supported, and include a call to action.
Abides by speech format.
Main points
need clarity
and support. Call to action is unclear. Makes an attempt to abide by the speech format.
Main points
are not clear
and have little or no support. Missing call to action. Incorrect format.
Speech is missing or incorrect format.
Use of propaganda techniques.
More than 3 insightful and fluid uses of propaganda techniques.
3 insightful and fluid uses of propaganda techniques.
Some effort to use literary devices. Some propaganda techniques may have been used incorrectly.
Little effort to use propaganda techniques may have been used incorrectly.
No effort to use propaganda techniques.
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