Apple Case Analysis
Remember your paper should be composed with a good opening as an introduction, perhaps to state a hypothesis, and a good summary as closure. In addition to citations to your text, feel free to include other citations to substantiate any assertions you make. Library and web research are encouraged to provide the most current perspectives.
A key executive at Apple has learned of your considerable skills in strategic analysis and has hired you to develop a strategic plan that will enable Apple to improve its position in one of the following industries: computers, mobile phones, digital music players, or tablet computers. The plan should offer specific, actionable recommendations that will allow Apple to improve its position in one of the industries. Your recommendations should be well supported with arguments and justifications for each recommendation. Your report should include recommendations and whatever supporting charts, tables or exhibits you deem useful (these may be added as appendices). At a minimum, you must include Michael Porter’s five forces analysis and an analysis of key success factors from Chapter 3 of Core Concepts and Analytical Approaches by Arthur A. Thompson, The University of Alabama 3rd ed and a SWOT and competitive strength assessment from Chapter 4. You are welcome to use any of the other tools discussed in Chapters 3 and 4 along with selected financial statistics and ratios to bolster your recommendations.
You should also pay particular attention to recent developments.
At a minimum, we look for:
1. Identification of key problems/strategic issues.
2. Use of appropriate analytical tools techniques, including the use of charts and tables where appropriate. You are expected to demonstrate that you can use the tools and techniques of strategic analysis presented in the chapters. Both breadth and depth of analysis will be evaluated.
3. Presenting realistic, workable, well-supported recommendations for action.
Your interpretation of the case should be reasonable and objective. Ensure balance by avoiding creating a one-sided argument that omits facts or issues not consistent with your conclusions. Also, try not to exaggerate or overdramatize, you want to be objective and neutral in your assessment. Avoid generalizations or phrases such as "I think," "I feel," and "I believe" and use terms like "My analysis shows," instead.
In the business world having to be precise, and succinct is valued, and that’s part of the learning here – state your case, support your case.
Bottom line: This case analysis gives you the opportunity to weave course concepts and materials as well as other sources and your perspectives into a constructive, critical analysis of the case’s strategy and leadership practices. Tell a story, apply your learning and use this opportunity to demonstrate the critical thinking skills you have honed in this program.
Resource: Read the “Guide to Case Analysis” posted in the “Student Edition” section of the text Web site (www.mhhe.com/thompson).
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