Apple’s Non Customers

Apple’s Non Customers

Paper instructions:
Using the Blue Ocean Strategy tools as a guide, create a visual illustration of Apple’s three tiers of non-customers. You can use PowerPoint, Word Doc or jpg to create your visual. Explain the tiers. Your response should be no more than 2 pages if using Word. If using PPT, you need at least 6 slides (does not count title and reference slides) with detailed speaker notes.

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