.
Remember the purpose of a research proposal is to propose a research project, which means to:
a) define the research topic and the questions you are interested in researching about this topic,
b) do a preliminary review of t
he academic literature about the theoretical/analytical issues the
topic has to do with, and
c) define the plan (strategies and techniques of data collection and data analysis) for
future action
1. Cover page
your name, course name, title of the project you are proposing
2. Introduction & Background
introduce the reader to the topic you want to do research on, briefly discussing your research
questions about it; illustrate your topic and intended object of research, focusing on the aspects you
want to investigate, by using supporting evidence for your description and referencing it
3. Critical review of the academic literature
build a case for your research project by discussing what academic experts have written and are
writing about the issues that your topic relates to/brings into play/illustrate (convince the reader
that you are knoweldgeable about the theoretical/analytical implications of your topic and that
your research project is relevant and worthwhile)
4. Research questions and objectives
Discuss in detail what your research questions are and what objectives they entail: What do you
want to understand, investigate, explore about your topic? Why? To what end? What do you have
to do in order to answer these questions? (convince the reader that other business scholars and
practitioners care about such questions and the answers they may lead to)
5. Methodology
Explain your choice of research design, clarifying your choice of research strategy (survey or
action research or ethnography, etc).
Furthermore, discuss:
a) the methods of data collection you will employ, justifying their choice as the most appropriate
to get the kind of data you need to answer your research questions (this means you should first
consider the kind of data you need to be able to answer your research questions). Be specific
about the techniques you will use within to carry out the chosen strategy (questionnaire,
interview, focus group, observation, etc)
b) the methods of data analysis whereby you plan to draw meaningful sense (relationships,
trends, etc) out of the data so that you will/would be able to generate answers to your questions
Remember to include discussion of what your population is and how you will establish your
research sample, how you plan to access research locations and subjects, and how much time and
what resources you will have to employ to carry out your research.
Timescale and resources
Present an action plan that outlines the viability of the proposal. This can take the form of a chart
or table setting out the key stages of the research and corresponding target dates.
7. Ethical issues and Limitations
Discuss potential ethical issues that may arise in the process of collecting and analysing data in the
ways you describe and ways you will/would address these issues. Discuss potential limitations of
the research plan you are proposing
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