Applied Buyer Behaviour in Global Context

Applied Buyer Behaviour in Global Context

Project description
Time/ Deadline: Sunday December 7th [end of Wk.12] Deadline 23.59.
Type;Individual
Format:Report
Word Count:2,000 words [+/- 10%] to exclude visuals/ads/bibliography.
Project:An analysis of the Zlatan Ibrahimovic Volvo commercial. Your report must have the Consumer Buying Process as a main theme.
Guidelines:You should make a full material analysis (5 Ws (who, where, why, what, when) etc)
Has the ad appeared across a range of platforms i.e. TV, Radio, Online etc.?
Sourcing: You will to need identify the media where the campaign appeared. It is not sufficient to source say, UTube you must identify where the original campaign appeared.
The campaign may have an international application.
Copies/visuals of the actual campaign must appear with your report.
Strongly recommend the use of thumbnails as visual support for your commentary throughout.
Overall:
Introduction to the topic
Background of chosen advert (what company, people in the advert etc.)
5 Ws (who, where, when, what, why)
Conclusion & recommendations
References (up to 8 different sources)

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