Applied Psychology
Assignment 1 (Word limit: 600 words)
Weighting: 15% of final mark.
The purpose of this assignment is to critically appraise a relevant theory of health behaviour (e.g., Health Belief Model, Theory of Planned Behaviour, Transtheoretical Model). You will need to (i)
identify and briefly describe one key strength and one key limitation of your chosen theory in understanding health behaviours, and (ii) referring to at least one key research article, briefly
comment on the how the model informs behaviour change.
Marking guide for this assignment.
The selected model – 7 marks
• Clear general description of the key concepts of the model
• Evidence of review of at least one key article as a means of understanding the model
• Identification of at least one key strength of the model
• Identification of at least one key weaknesses of the model
Utility of the model framework to inform behaviour change – 5 marks
• Brief description of the contribution made by different parts of the model to inform and address behaviour change
The assignment is written and presented in a professionally academic manner – 3 marks
• Consideration is evident for the need to navigate the reader clearly through the assignment, thus ensuring ease of reading and understanding
• The assignment is logical in its presentation
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