THE COMPANY’S INTERNATIONAL ACTIVITIES
– Introduce, concisely, the geographic & product markets that the company serves, indicating
(with examples) the range of transaction modes it uses to serve these markets (you may need to do this by interpreting the nature of the subsidiaries it operates). Conclude whether it prefers joint venture activities or wholly-owned operations.
– Depict the historical development overtime of the company’s International Business operations & expertise, relating to appropriate analytical frameworks.
50 % of mark
INTERPRETING COMPANY BEHAVIOUR
– Use concepts from the module to assess the company’s current principal goals for International Business.
– To show how the company has adjusted to the challenges of internationalisation over time, apply the “Pattern of Internationalisation” – how many countries it entered, how similar they were to the ‘home country’, etc. Is there a pattern to the countries it has selected to serve?
– How does the organisation structure its international operations? Consider the approach to ‘organisation & control’. What is its approach to international human resource management? – home country nationals, host country nationals, third country nationals. Relate the company’s approach to its cultural origin.
Conclude by interpreting the company’s strategy using Dunning’s OIL – what does it own, what has been the approach to control/internalisation, & why has it chosen locations.
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