Assess the Ethical Practices of Intel regarding its Defective Pentium Chip

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As an up-and-coming middle manager, you have been tasked with conducting a presentation on organizational integrity and social responsibility at an upcoming middle and senior management retreat. Knowing that you have just completed this course, this is your opportunity to shine. However, your company has had its share of issues with problematic products and services. You want to promote ethical practices but not at the expense of pointing fingers at your own organization. You instead decide to use course concepts through an example of other companies’ unethical practices to identify potential issues and promote ethical integrity within your own organization.

You decide to use Intel as the example company within your presentation at the retreat. Prepare a PowerPoint presentation in which you validate the key flaws in Intel’s five-point plan. In your presentation, be certain to address the following important concepts:

•Ethical integrity and why it is important;

•The role of ethics in business;

•The advantages of corporate social responsibility;

•Ethics and company culture; and

•Employees, technology and ethical responsibilities.

•Then, include brief examples of three additional companies who fell prey to the same types of pressures – thus illustrating how Intel is clearly not alone.

•Conclude with a list of general actions for an organization so as to avoid the decision-making pitfalls to which Intel and others had succumbed.

Incorporate appropriate animations, transitions, and graphics as well as “speaker notes” for each slide. The speaker notes may be comprised of brief paragraphs or bulleted lists.

Support your paper with a minimum of five (5) scholarly resources in addition to your text. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

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Length: 15-20 slides (with a separate reference slide)

Notes Length: 150-200 words for each slide

Be sure to include citations for quotations and paraphrases with references in APA format and style where appropriate.

Save the file as PPT with the correct course code information.

Upload your assignment using the Upload Assignment button below.

Signature Assignment: Intel’s Pentium Chip Dilemma

Intel is but one of numerous companies who had turned a problematic product into a major international debacle. This is a classic case study that illustrates how to transform a technical problem into a public-relations nightmare. Intel’s five-point plan consisted of:

1.Initially deny that the problem exists;

2.When irrefutable evidence is presented that the problem exists, downplay its significance;

3.Agree to only replace items for people who can demonstrate extreme hardship;

4.Continue running your current ad campaign extolling the virtues of the product as if nothing has happened;

5.Count the short-term profits (Johnson, 2012, p. 480).

Review the resources listed in the Books and Resources area below to prepare for this week’s assignment(s).

Books and Resources for this Week:

Books

Reference

Instruction

Jennings, M. (2012) Business ethics: Case studies and selected readings.

Read Unit 7.

Articles

Reference

Instruction

Simha, A., & Cullen, J. B. (2012, November). Ethical climates and their effects on organizational outcomes: Implications from the past and prophecies for the future.

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Read Article

Document/Other

Reference

Instruction

Films Media Group. (2011). Professional Behavior and Ethics [Video File].

http://proxy1.ncu.edu/login?url=http://digital.films.com/PortalPlaylists.aspx?aid=6281&xtid=42288&loid=123833

View Video

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