Assignment, Marketing

Project description
im an international student and I would like to write for me a simple sentence. see the attach file. please No sources

MKT-304C – Marketing Management
Fall 2014
Consumer Behavior Discussion Assignment
Examine “The Consumer Decision Making Process” for
two purchase experiences (one
high involvement, and one low involvement purchase)
you had in the past. You can also
choose your own examples as long as one represents
a “high involvement” (e.g.., an
automobile) and the other a “low involvement” (e.g.
, soda) purchase situation.
Be as specific as you can. Discuss the high involve
ment purchase first, then the low
involvement one. Provide details for each stage and
each factor.
1. Examine each of the relevant stages of the consu
mer decision making process, and
detail your experiences in each relevant stage. Wer
e these two purchase experiences were
different in terms of the buying decision process?
If so how?
2. Which factors (cultural, social, personal, psych
ological, situational – be specific about
the type of factors in each category) influenced yo
ur buying behavior and how?
3. Did you experience any cognitive dissonance in e
ach experience? Explain why or why
not?
4. What could the manufacturer and seller have done
different to make your
experience
better?
You should type and bring your work to class for ou
r Consumer Behavior discussion. At
the end of our discussion, I will collect your work
.

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