a) Either manually or using a spreadsheet/statistical progr am, calculate the correlation
coefficient between passenger car sales and the RBA’s target cash interest rate.
Interpret the correlation co -efficient.
b) Either manually or using spreadsheet/statistical programme:
i. calculate least square/regression line to the sales figures time series
ii. use the trend line to forecast industry sales of passenger vehicles for each of the
next three months.
LA012014 – Assignment 2 – BSBMKG507A Ed 1 5
© State of New South Wales, Department of Education and Training 2009, Version 1, October 2009
Task 3
Interpret the data you have accumulated in Tasks 1 and 2 of this Assignment and:
a) Prepare a report for Helga on the interpretation of the data and how you and she can
use it to make marketing strategy decisions. The report should be presented in a
business like professional manner and include the following:
Title page
Index
Executive summary
Introduction
Body of the report
Conclusions and recommendations
Appendix
b) You have been asked to present the report to Helga at a face to-face meeting with
her. Prepare a list of talking points for the presentation and a list of visual aids you
will need to convey your points. (Note: y ou do not have to produce the visual aids
themselves) .
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