BMW’s (Bavarian Motor Works) Internationalisation process into USA

BMW’s (Bavarian Motor Works) Internationalisation process into USA

Step 1: Analyse the host country(USA) and identify specific country factors that influence the company’s Internationalisation process. (DO NOT PERFORM PESTEL/SWOT/5 FORCES).
Step 2: Then, you need to analyse the internationalisation of the company. In doing this you must follow the following points: -Internationalisation process of the firm (How? Why? With whom? Key challenges?) -Reflections (What have you learnt?)
*In analysing the Internationalisation process of the firm, be sure to use International Business Theories and Models to support too. *Strong emphasis on QUALITY of reference. Make sure to combine both academic and industrial or trade information. Please use, at least, six academic journal articles to form your arguments
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