Strategies
Identify the strategies best suited for helping the firm reach its goals.
Hint: see Eight Cs of Strategy Development, guidelines for constructing SMM strategies for a particular firm
(Chapter 2)
Target Market
Identifying the Target Market – detail the profile of its target audience and the behaviour
Platforms
The social media platforms with the highest contraction of the target audience should be chosen. Explain why
you choose these platforms
Implementation
Each SM platform requires unique and customized tactics. Explain marketing tactics for selected SM platforms
Monitoring
Explain the processes involved in Tracking, Measuring, and Evaluating your strategies. Also explain the Social
Media Monitoring Tools you will employ here.
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