brand and reputation management
Project description
You are to select one of the UK brands recently affected by the horsemeat scandal and use this brand as your case study for this essay. This must not be the same brand
that you chose for your original piece of course work for this module.
Your task is to critically evaluate academic theory relating to brand and reputation management and provide an analysis of the effect of the horsemeat scandal on your
chosen brand’s reputation. Show how the brand has met the challenge of repairing its damaged reputation.
You are to select one of the UK brands recently affected by the horsemeat scandal and use this brand as your case study for this essay. This must not be the same brand
that you chose for your original piece of course work for this module.
Your task is to critically evaluate academic theory relating to brand and reputation management and provide an analysis of the effect of the horsemeat scandal on your
chosen brand’s reputation. Show how the brand has met the challenge of repairing its damaged reputation.
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