Brand Creation

From information provided (attached), please  1.Describe the product/service in terms of the consumer need/desire it fills; and how   it does so in relation to its competitive set.From information provided (attached), please  1.Describe the product/service in terms of the consumer need/desire it fills; and how   it does so in relation to its competitive set.2. Identify  the appropriate pricing for the brand and explain how that price      contributes to the long-term perceived value of the brand.

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