Branding and Merchandising Your Marketing Plan Product
1. Create the domestic and global product branding strategy.
2. Determine and detail the optimum pricing strategy.
3. Examine how pricing strategy supports branding strategy.
4. Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).
5. Discuss whether a push or pull strategy will be used
6. Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company