MAC Cosmetics versus Benefit Cosmetics
Use both companies as prime examples throughout
Paragraph 1: Brand Awareness
Define and explain how manufacturers want customers to be able to recognise it.
Paragraph 2: Package design
Define it and uses examples as to how cosmetic products are similar and different.
Paragraph 3: Brand Differentiation and Effectiveness
Paragraph 4: Specific packaging
chemicals used, whats similar and different between both brands and what is important for the customers to know about the specific product
Use web sources as well as articles newly dated, articles should be able to access to students