Branding & Online Marketing
This paper should build on and be a continuation of orders numbered 818031780 and 741531411.
For the Module 3 SLP, please write a 4- to 5-page essay (This does not include the cover sheet or the reference page.) in which you formulate a plan to brand a product or service associated with your health care organization (or to brand the organization itself), and to market online. If there is currently an existing branding strategy in place, then describe how you would improve upon it. If branding is not currently used, then describe how it could be done. In either case, justify why branding would (or would not) be appropriate or effective.
SLP Assignment Expectations
1.**Focus your response to this component of the SLP specifically on branding in health care.
2.Implement feedback provided on earlier components of the SLP.
3.Apply principles from the background materials.
4.Provide a scholarly basis for your response.
5.Justify your opinions with evidence from the peer-reviewed literature.
6.Cite several scholarly references for this assignment.
7.Properly cite your references in the text of your essay as well as at the end.
possible sources:
Dugel, P. U., & Gupta, S., M.D. (2013). Anchoring the market position of retina practices through customer service, branding, and relationship building. Ophthalmic Surgery, Lasers & Imaging Retina, 44
Fellows, J. (2013). Rebranding He
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