Any large scale change endeavor requires a great deal of effort on the part of a given organization to implement. Implementing a corporate wide BSC
based performance management system is no different. In implementing such a system, organizational leaders face the challenge of overcoming
organizational inertia rooted in resistance to change. This is no easy challenge, and is one of the major reasons why the majority of BSC
initiatives (or large scale change initiatives in general) fail.
In this module, therefore, we are going to look at the BSC not due to its value as a means of integrating strategy with operations or due to its
usefulness as a performance management tool. Rather, in this module we are going to put on our organizational dynamics consultant hat and consider
what it takes to implement a large scale organizational change endeavor.
After completing the readings presented, write a 3-4 page essay that
In your own words, describe the efforts put forth by BAE in implementing the BSC approach in their organization from an implementation perspective.
What efforts did they make to assure employees would be receptive to, and accept the BSC initiative? Describe to what extent you believe their
efforts paid off.
The case study for BAE can be found in Chapter 7 of:
Murby, L., Gould, S., (2005). Effective Performance Management with the Balanced Scorecard: Technical Report. Chartered Institute of Management
Accountants. Retrieved from: http://www.cimaglobal.com/Documents/Imported Documents/Tech_rept_Effective_Performance_
Mgt_with_Balanced_Scd_July_2005.pdf
Assignment Expectations
Your assignment should include the following:
Introduction: In this part of your essay you will need to introduce your topic and provide a very brief overview of the key points you plan to make
in your paper.
Analysis: In this section you will present the actual comparison and contrast between BAA’s approach to the Balanced Scorecard and more traditional
approaches.
Conclusion: Wrap up your argument with a clear and cogent synopsis of your findings. Do your best to convince your reader (aka, your professor) as
to your position.
Additional Instructions: Your essay should be 3 to 4 pages in length (not counting your title page or references). You must include a list of
references. APA formatting is preferred. Do not paste in sections of text into your essay. All of your work must be written in your own words. It’s
OK to use a short quote now and again, but quotations must be in quotation marks and properly cited. In-text citations should be used anytime you
are borrowing somebody else’s ideas, or information. That is to say, if you are borrowing a thought from a publication from J. Bravo’s article
written in 2010, that section of text must be followed with (Bravo, 2010). Quotations, data, and general ideas (put into your own words) should all
be cited.
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