Burger King case study

1.
What are the most successful factors that ensure success for a fast food retailer?
2.
Despite of having some of the “blockbuster brands” in its portfolio, why did Burger King failed to delight its customers by the end of the 80s?

please provide key word definitions and marketing theory and apply marketing concepts to the case study and also provide business suggestions. please no plagiarism. one of the sources should be from the text book: Principles Of Marketing, fourteenth edition, Philip Kotler & Gary Armstrong.

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