Gabby and Pat want to open an optometry business in an established shopping complex. Currently,
there are 150 shops, 1 main shopping retailer and 3 main grocery store. There is one other
optometrist that exists in the shopping centre.
Your clients have all the necessary qualifications to operate and run an optometry business under
the approval of the Optometry Board of Australia.
Required: Your clients have asked for a meeting to obtain your advice about what they need to
consider before setting up a new optometry business.
Based on the prior information that they have provided to you through conversation, you have
decided to prepare a 2 page summary report that will be given to them at your meeting. (Max 2 A4
pages, double sided)
2 | P a g e
Your brief report will list and explain the following considerations specific to that type of business.
a) Description of the business
b) Business structure consideration e.g. partnership, company
c) Targeted customer/s
d) A SWOT analysis, including any competitive advantage, location
e) A marketing analysis – Discuss methods of possible advertising & promotion, frequency of
marketing.
f) Costing process – Discuss how to obtain the sale price of different services and items
g) Appropriate E-Business considerations – Discuss receiving money from patients, making
payments, method of paying wages
h) Insurances – Mandatory and optional
i) Legal requirements – Lease considerations
j) Labour obligations. You will provide a link to the Fair Work Website.
k) Record keeping and compliance, dates and responsibilities for lodging BAS
l) List some possible environmental considerations
m) Develop a set of key performance indicators for this business after the purchase
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