Business
Widely applied descriptive statistics include average, median, mode, variance, range, and standard deviation. Although descriptive statistics are sometimes characterized as simple, they are powerful, used widely, and often considered in important business decisions.
Read Case 20.2 on pages 503-505 in the text. Interpret the data in the case exhibits.
What course of action would you recommend to Downy-Qs management based on the available descriptive statistics to the advertising campaign? Explain the rationale for your recommendation.
What additional data might be useful in determining an appropriate course of action? Why would it be useful?
What warnings would you give to Downy-Q related to the interpretation of the data?
The name of my textbook is :
Zikmund, W., Babin, B., Carr, J., & Griffin, M. (2013.) Business research methods (9th Ed.)
. Mason, OH: Cengage Learning