Section A 1500 words
Select a BRICS or N-11 country that is NOT China. If you were to advise a company from a developed country on the choice of entry mode
when entering that emerging market economy, what choice of entry mode would you recommend? Use the Doing Business data
(http://www.doingbusiness.org/) of the World Bank and the Global Competiveness Report of the World Economic Forum
(http://reports.weforum.org/global-competitiveness-report-2012-2013/#info), as well as other measures, such as cultural distance etc., to
justify your recommendation. You should contextualise your work as you see fit.
Section B 1500 words
Debate the arguments for and against differing levels of ethnocentric management for international organisations. You should illustrate
your points with contemporary examples, wherever possible.