List the potential advantages and disadvantages for a firm that expands its horizontal boundaries
please highlight the main point of views because i need to make a ppt according to it
KEY TEXT
Rickard, S, H., (2006), The Economics of Organisations and Strategy, McGraw-Hill.
Carlton, D, W. and Perloff, J. M., (2000), Modern Industrial Organisation, (3rd ed), Addison-Wesley.
Lipcynski, J., Wilson, J. and Goddard, J.,(2005), Industrial Organisation: competition, strategy, policy, (3rd ed) FT/ Prentice Hall.
Martin, S., (2010), Industrial Organisation in Context, Oxford University Press.
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