critically evaluate the extent to which they have applied segmentation theory by linking back to the literature review.
Must select at one organisation (either for profit or not for profit organisation) and using sources from the organisation (advertisements, company reports etc.) critically evaluate the extent to which they have applied segmentation theory by linking back to the literature review.
Words: 1000
Marking Criteria for this assignments
The criteria which indicate a good written assignment:
a) demonstrates an appreciation of the key issues and problems associated with critiquing market segmentation and apply marketing models and concepts where appropriate to evaluate your answer.
b) presents a clear and logical argument throughout in which the main findings and conclusions of the assignment are expressed concisely.
c) describes the main elements of the market segmentation process and applies them to the relevant context.
d) uses a range of journal articles (particularly those ranked in the Association of Business Schools- ABS rankings) .
e) uses a range of secondary sources (applicable to Individual assignment (assignment 2).
f) presents a clear, coherent structure, linear progression/argument, drawing upon appropriate evidence to illustrate and support points.
g) presents a balance between description and critical analysis/evaluation and a good application of theory to the case study.
h) demonstrates an understanding of good practice in other organisations.
i) demonstrates evidence of comprehensive reading/research, accurate referencing and of independent searching for examples and data beyond the usual sources.
j) adheres to the word limit, accurate spelling and grammar and professional presentation.
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