For your final exam, you will write four essays, each one analyzing one article about a current issue affecting media management. Detailed instructions follow. The link for each article is provided so you can access the full article.
Essay 2: Strategic evaluation of a media company using the three approaches- Rationalistic, Adaptive and Interpretive
Read the article and write an evaluation of NBC based on content in the article discussing how this article illustrates a rationalistic approach, an adaptive approach AND an interpretive approach (all three). If you feel it does NOT illustrate a particular approach, discuss why you feel it does not reflect that approach. Your response should incorporate enough explanation so that it is clear you understand the meaning and components of that rubric. You are not writing about the entire company of NBC; just about the topic covered in this article.
Article: Can NBC Create Another Real-Time Sensation With Peter Pan Live? Robert Greenblatt on what he learned from his Sound of Music gamble
http://www.adweek.com/news/television/robert-greenblatt-surviving-last-years-sound-music-live-gamble-and-doubling-down-peter-pan-live-161714