Task B – 80% of your final mark (LO1, LO2 & LO3) Select a (domestic) public limited company of your choice ( This company must be from Malaysia, to make things easy please long on to this website to chose a company, https://www.bursamalaysia.com/ ) which has some degree of market power. In an essay of 2400 words or fewer, evaluate the pricing strategies it employs for its core product/business in order to increase its market share and profitability within its industry (at the national level). Task B must be written as an essay. You will need to build up a case study based on a company of your choice. You must first demonstrate that the company has some power to set its own price (that is, it has some degree of market power) – e.g. what is the structure of the industry it operates in? What is its market share for the product? How concentrated is the industry? You must then use economic analysis to evaluate the pricing strategies your firm has adopted for its main product(s). Make clear comparisons between the predictions of the economic theories covered in the module and the empirical evidence for your firm. Are the strategies adopted by the firm optimal? If so, why? If not, why not? How might they be improved?
Hello Writer. Please kindly Follow This Marking Criteria. for this task B.
TASK B (2,400 WORD ESSAY WORTH 80% OF YOUR FINAL MARK)
Task B will be marked using the following criteria:
Assessment criteria Maximum mark for each criterion
Knowledge & Understanding 30
Should demonstrate knowledge and understanding of economic theories. The economic concepts under consideration should be clearly defined. It should contain appropriate and insightful connections between economic theories and the real-life business issues of the company.
Analysis 40
The choice of company must be well justified and the essay should contain comprehensive analysis of the pricing strategies pursued. It should demonstrate insightful and independent thinking. The economic analysis should explain and critically evaluate the company’s pricing strategies. It should include empirical evidence tosupport arguments.
Figures, Tables & Data 15
Should demonstrate an excellent use of supporting evidence (figures, tables, and data); figures and tables should be referred to, presented well and sufficiently described in the text.
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