Business Environment
Google, Apple, Facebook and Amazon are seen as
the four giants of the internet age. The world
has never seen organisations grow so fast and so
big.
Apple has become a colossus of capitalism,
accounting for 4.3% of the value of the S&P
500 and 1.1% of the global equity market. Google
is the global leader in search and online
advertising. Amazon dominates the online-retail
and e-book markets in many countries. Facebook
began its social networking service only in 2004
and has now more than one billon users.
Tasks:
1. Choose one the four big internet based
organisations and research current and recent
information on this firm and its external,
competitive and internal environment.
2. Read relevant theoretical discussion from a
range of textbooks, other academic texts and
refereed journal articles (using EBSCO etc.).
3. Write a 2,500 word essay which includes both
your research and the theory:
Discuss the reasons for the fast and immense
growth of your chosen organisation based on an
analysis of the external, competitive and
internal environment using the
– PESTEL analysis,
– Porter’s Five Forces and
– Porter’s Value Chain.
Google, Apple, Facebook and Amazon are seen as
the four giants of the internet age. The world
has never seen organisations grow so fast and so
big.
Apple has become a colossus of capitalism,
accounting for 4.3% of the value of the S&P
500 and 1.1% of the global equity market. Google
is the global leader in search and online
advertising. Amazon dominates the online-retail
and e-book markets in many countries. Facebook
began its social networking service only in 2004
and has now more than one billon users.
Tasks:
1. Choose one the four big internet based
organisations and research current and recent
information on this firm and its external,
competitive and internal environment.
2. Read relevant theoretical discussion from a
range of textbooks, other academic texts and
refereed journal articles (using EBSCO etc.).
3. Write a 2,500 word essay which includes both
your research and the theory:
Discuss the reasons for the fast and immense
growth of your chosen organisation based on an
analysis of the external, competitive and
internal environment using the
– PESTEL analysis,
– Porter’s Five Forces and
– Porter’s Value Chain.
Google, Apple, Facebook and Amazon are seen as
the four giants of the internet age. The world
has never seen organisations grow so fast and so
big.
Apple has become a colossus of capitalism,
accounting for 4.3% of the value of the S&P
500 and 1.1% of the global equity market. Google
is the global leader in search and online
advertising. Amazon dominates the online-retail
and e-book markets in many countries. Facebook
began its social networking service only in 2004
and has now more than one billon users.
Tasks:
1. Choose one the four big internet based
organisations and research current and recent
information on this firm and its external,
competitive and internal environment.
2. Read relevant theoretical discussion from a
range of textbooks, other academic texts and
refereed journal articles (using EBSCO etc.).
3. Write a 2,500 word essay which includes both
your research and the theory:
Discuss the reasons for the fast and immense
growth of your chosen organisation based on an
analysis of the external, competitive and
internal environment using the
– PESTEL analysis,
– Porter’s Five Forces and
– Porter’s Value Chain.
NOTE: The guidance offered below is linked to
the five common assessment criteria overleaf.
1. Research-informed Literature
Your work must be informed and supported by
scholarly material that is relevant to and
focused on the task(s) set. You should provide
evidence that you have accessed a wide range of
sources, which may be academic, governmental and
industrial; these sources may include academic
journal articles, textbooks, current news
articles, organisational documents, and
websites. You should consider the credibility of
your sources; academic journals are normally
highly credible sources while websites require
careful consideration/selection and should be
used sparingly. Any sources you use should be
current and up-to-date, mostly published within
the last five years or so, though
seminal/important works in the field may be
older. You must provide evidence of your
research/own reading throughout your work, using
in-text citations in the main body of your work
and a reference list that is alphabetical at the
end of your work. Please use the Harvard
referencing system.
Specific to this assignment:
You should show a wide level of reading and
provide a minimum of 12 references from a
variety of sources including textbooks, recent
academic journals, current news articles,
organisational documents and websites.
2. Knowledge and Understanding of Subject
Your work must demonstrate the growing extent of
your knowledge and understanding of concepts and
underlying principles associated with the
subject area. Knowledge relates to the facts,
information and skills you have acquired through
your learning. You demonstrate your
understanding by interpreting the meaning of the
facts and information (knowledge). This means
that you need to select and include in your work
the concepts, techniques, models, theories, etc.
appropriate to the task(s) set. You should be
able to explain the theories, concepts, etc.
meaningfully to show your understanding. Your
mark/grade will also depend upon the extent to
which you demonstrate your knowledge and
understanding; ideally each should be complete
and detailed, with comprehensive coverage.
Specific to this assignment:
The analytical tools have been specified in each
of the tasks. You do not need to explain these
in depth, but introduce them briefly before
applying them. It is especially important that
you demonstrate the purpose of the used
models/theories and how they are linked.
3. Analysis
Your work must contain evidence of logical,
analytical thinking, evaluation and synthesis.
For example, to examine and break information
down into parts, make inferences, compile,
compare and contrast information. This means not
just describing What! but also justifying: Why?
How? When? Who? Where? At all times, you must
provide justification for your arguments and
judgements. Evidence that you have reflected
upon the ideas of others within the subject area
is crucial to you providing a reasoned and
informed debate within your work. Furthermore,
you should provide evidence that you are able to
make sound judgements and convincing arguments
using data and concepts. Sound, valid
conclusions are necessary and must be derived
from the content of your work. There should be
no new information presented within your
conclusion. Where relevant, alternative
solutions and recommendations may be proposed.
Specific to this assignment:
Make sure you answer the question specified in
task number 3 when applying the analytical
tools.
Refer to alternative tools/methods and other
organisations either from the same or
alternative industries in order to justify your
arguments.
4. Practical Application and Deployment
You should be able to demonstrate how the
subject-related concepts and ideas relate to
real world situations or a particular context.
How do they work in practice? You will deploy
models, methods, techniques, and/or theories, in
that context, to assess current situations,
perhaps to formulate plans or solutions to solve
problems, some of which may be innovative and
creative. This is likely to involve, for
instance, the use of real world examples and
cases, the application of a model within an
organisation and/or benchmarking one
organisation against others based on stated
criteria. You should show awareness of the
limitations of concepts and theories when
applied in particular contexts.
Specific to this assignment:
You need to apply the specified tools to your
chosen internet based organisation and its
different enviroments. Identify and explain
possible limitations of the used concepts and
where possible, provide alternatives.
5. Skills for Professional Practice
Your work must provide evidence of the
attributes expected in professional practice.
This includes demonstrating your individual
initiative and/or collaborative working. You
must communicate effectively in a suitable
format, which may be written and/or oral, for
example, essay, management report, presentation.
Work should be coherent and well-structured in
presentation and organisation.
Specific to this assignment:
You need to write this assignment in an essay
format and the style needs to be academic,
formal, focused, concise and subject specific.
Use Arial 11 point or Times New Roman 12 point
and 1.5 or double space. All graphs, charts and
figures in the main body must be clearly
referenced and they should be incorporated
within the main text.
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