business in the changing world 5

business in the changing world 5
Wal-Mart Revised its Marketing Strategy
Case Summary
In a narrative format discuss the key facts and critical issues presented in the case.
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What in the competitive environment caused Wal-Mart to rethink its marketing strategy?
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Wal-Mart does well in a recessionary economy, will the same marketing strategy work during a thriving economic environment?
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As CEO of Wal-Mart, would you focus more on customers that are very price conscious or would you also focus on higher margin, higher priced items that are often purchased in department stores?
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