Business Management
1. Discuss the major issues that top management should consider when deciding whether or not to expand business operations into new business areas.
2. Discuss the important issues that should be considered in defining the product–market for a totally new product.
3. What recommendations can you make to the management of a company competing in a rapid growth market to help it identify new competitive threats early enough so that counter strategies can be developed?
4. Why may it become necessary for companies to change their market segmentation identification over time?
5. Is it necessary to use a unique positioning strategy for each market segment targeted by an organization?
6. What is involved in estimating customer lifetime value (CLV)?
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