Business Management
Select one of the following pairs of companies:
?Patagonia Outdoor Clothing and Columbia Sportswear
?Bank of America and Wells Fargo
?Google and Yahoo
?Hilton Hotels and Marriott Hotels
?Whole Foods and Trader Joe’s
?Southwest Airlines and Jet Blue Air
?UPS and FedEx
?Using the companies’ investor Web sites, annual report, or other reliable web source (not a Wiki file); find the mission statement of each of the two companies;
?Prepare a well?reasoned analysis of the similarities and differences of the two organizations based on the mission statement;
?Discuss the quality of each mission statement based on concepts from the course material.
?Assess whether the mission statement clearly defines the organization and drives strategic decisions?
?Provide recommendations to the leadership team for improving the quality of the current mission statement;
?Discuss the vision for each company. Do the companies appear to be heading in the same direction? Explain your rationale and provide support for your position.
Part II
?Select one of the companies in the pair and respond to the questions below. Ensure that correlations are drawn between your responses and concepts discussed in the textbook;
?How does the company respond to the issue of social responsibility? In what kinds of activities does the organization participate? Do you think its activities are appropriate? Explain you answer;
?Prepare a SWOT analysis of the selected company, including at least two strengths, weaknesses, opportunities, and threats each;
?Based on the concepts learned so far, provide your recommendation for turning the weaknesses into strengths and the threats into opportunities.
Required Formatting of Paper:
?This paper should be double-spaced, 12-point font, and between five and six pages in length excluding the title page and reference page.
?Title page with your name, the course name, the date, and the instructor?s name.
?Use APA formatting for in-text citations and reference page. You are expected to paraphrase and not use quotes other than in identifying the mission statement and vision statement.
?You are required to use the company investor websites and at least two academic or highly respected business publications, to a total of no less than four references.
?Submit paper in the Assignment Folder.
Grading Rubric for Mission & Vision Paper (15%)
Outstanding
Superior
Good
Substandard
Failure
5.25
4.46
3.94
3.41
2.89
Critical thinking/ reasoning
demonstrates a high degree of critical thinking, is consistent in accurately interpreting questions & material; provides solid assumptions, reasoning & claims; thorough analysis & evaluation with sound conclusions
Good critical thinking; accurately interprets most questions & material; usually identifies relevant arguments/reasoning/claims; offers good analysis & evaluation with fairly sound conclusions
Occasionally shows critical thinking; questions & material is at times accurately interpreted; arguments/reasoning/claims are occasionally explained; offers fair analysis & evaluation with a conclusion
critical thinking is seldom shown, misinterprets questions or material; ignores or superficially evaluates; justifies little and seldom explains reasoning; draw unwarranted conclusions
lacks critical thinking consistently offers biased interpretations; ignores or superficially evaluates; argues using poor reasoning, and/or unwarranted claims
5.25
4.46
3.94
3.41
2.89
Application of concepts/ development
arguments or positions are well-supported with evidence from the readings/experience; ideas go beyond the course material and recognize implication and extensions of the material and concepts
arguments or positions are mostly supported by evidence from the readings and course content; ideas presented demonstrate student?s understanding of the material and concepts
arguments are more often based on opinion or unclear views than on position grounded in the readings of material or external sources of material
arguments are frequently illogical and unsubstantiated; student may resort to ad hominem attacks on the author instead of making meaningful application of the material
meaningful attempt made to explain or support ideas does not exist
2.25
1.91
1.69
1.46
1.24
Attention to instructions
demonstrated full understanding of requirements responded to each aspect of assignment
demonstrated understanding of requirements; missed one minor aspect of assignment
demonstrated some understanding of requirements; missed a key element or two minor aspects of assignment
failed to show a firm understanding of requirements; missed two key elements or several minor aspects of assignment
did not demonstrate understanding of assignment requirements
1.50
1.28
1.13
.98
.83
Clarity, including grammar
writing is clear and easy to follow; grammar and spelling are all correct; formatting gives a professional look and adds to readability
most ideas are presented clearly; occasional spelling and/or grammar issues
wordy; some points require rereading to understand fully; more than an occasional spelling and/or grammar
unclear and difficult to understand; frequent spelling and grammar issues
largely incomprehensible writing/poorly written in terms of mechanics and structure
.75
.64
0.56
.49
.41
Adherence to APA style (6th ed.)
no APA style errors
attempts in-text citation and reference list but 1 or 2 errors are present
attempts either in-text citation or reference listing but omits the other; inconsistent in use of in-text citations/references across all posts
attempts either in-text citation or reference list but omits the other
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