Business Marketing – Cheap Research Essays

In the Discussion you shared your consumer buying decision factors in line with your Chapter 6 Reading. In this Assignment you will

address what is commonly referred to as B2B marketing (e.g., business to business) covered in your Chapter 7 Reading and the Learning

Activity. An example of B2B marketing would be: Your business markets a bolt used in a bicycle manufacturer’s racing bikes which in

turn are sold to consumers.

In this Assignment, you will engage in the development of the following professional competency:

Verbal Communication

This competency also is critical to your success in most jobs. Whether by phone, recorded presentation, in person, or via video

conferencing or chat, your ability to articulate a message or piece of information in a clear, concise, and professional manner can

distinguish you from your peers and/or competition.

In this Assignment, you will create an audiovisual presentation to verbally market a product to another business rather than to

consumers.

http://extmedia.kaplan.edu/business/MT219/1501B/Audio_PPT.pdf

In this Assignment, you will create an audiovisual presentation to verbally market a product to
another business rather than to consumers.
According to Lamb et al. (2014), business marketing differs from marketing to consumers only in
terms of the use of the products or services ─ leaving out the consumer. Business marketing
entails marketing to persons and businesses who will then offer it to consumers. These products
can include parts of goods or those that are used to manufacture other products, or services
used by organizations to operate more efficiently or that are later resold. To demonstrate your
comprehension of Business Marketing, read the following scenario and follow the directions to
complete this Assignment.
Scenario:
You have just been hired as a new Business-to-Business (B2B) marketing associate with ZMX
Global, inc., a national distributor of food, beverage, and supplies to hospitality oriented
businesses. As part of your marketing training, you have been tasked with finding new
marketing opportunities (Retailers, wholesalers, Internet, institutions, etc.) for the distribution of
a new product called “Bon Vivant Organic Gourmet,” a high quality organic frozen food product.
Read the BonVivant Business and Product Profile: Click here.
Your job as a B2B marketing associate is to build relationships with reputable organizations that
will successfully represent ZMX Global, Inc. and the Bon Vivant Organic Gourmet brand and
product with integrity.
Directions:
Using what you learn from reading Chapter 7 to inform your work on this Assignment, build a 5-
slide audio visual presentation using Microsoft PowerPoint with audio covering the
characteristics that make Bon Vivant Organic Gourmet a business product.
(This is where your microphone either built into your computer in most cases or alternatively
your microphone headset you purchased, will be used.)
Access a tutorial on adding audio to your PowerPoint presentation here.
Checklist: Include the following information:
Slide 1: Title Slide. Include your name, date, title of the presentation.
○ Oral narration: Introduce yourself and the topic of your presentation.
○ Notes: Narration Script
Slide 2: Describe what type of business product ZMX Global, Inc. offers in the Bon
Vivant Organic Gourmet frozen meal product line. Discuss why it can be considered a
business product.
○ Oral Narration: Explain your decision.
○ Notes: Narration Script
Slide 3: Identify a business customer category (producer, reseller, government, or
institutions) to focus relationship marketing and strategic alliance efforts in the sale of
Bon Vivant Organic Gourmet frozen meals.
○ Oral Narration: Explain why you chose the business customer category.
○ Notes: Narration Script
Slide 4: Outline how the Internet can assist in B2B marketing efforts of the Bon Vivant
Organic Gourmet product line.
○ Oral Narration: Describe your ideas on this topic.
○ Notes: Narration Script
Slide 5: Discuss the business market characteristics (see starting on page 117 in your
chapter Reading) of the Bon Vivant Organic Gourmet product line. Identify a minimum of
three (3) business market characteristics on the slide.
○ Oral Narration: Briefly discuss the three (3) business market characteristics.
○ Notes: Narration Script
Slide 6: References slide. Provide an APA style formatted References for your
textbook.
○ Oral Narration: Concluding remarks and state the References for your textbook.
○ Notes: Narration Script
Directions for Submitting this Assignment:
Review the grading rubric below before beginning this activity. For additional help with
your writing and APA format and citation style, please visit the Kaplan University Writing
Center accessed in the home area of this course. Compose your Assignment as a
Microsoft PowerPoint with audio presentation and save it as (Example: TAllen-MT219
Assignment-Unit 5.ppt). Submit your file by selecting the Unit 5: Assignment Dropbox by
the end of Unit 5.
Unit 5 Assignment:
Business Marketing
Percent
possible
Points
possible
Points
Earne
d
Comments
Content per Checklists 100% 50
Response provides
complete information
demonstrating analysis and
critical thinking. Note:
Highlighted areas denote
oral presentation
portion, each worth 3
points each.
80%
Slide 1: Provide title slide with
name, date and title of
presentation. Introduce yourself
and the topic of your
presentation.
Slide 2: Describe what type of
business product ZMX Global,
Inc. offers in the Bon Vivant
Organic Gourmet frozen meal
product line. Discuss why it can
be considered a business
product. Explain your decision.
Slide 3: Identify a business
customer category (producer,
reseller, government, or
institutions) to focus
relationship marketing and
strategic alliance efforts in the
sale of Bon Vivant Organic
Gourmet frozen meals.
Explain why you chose the
business customer category.
10% 5
14% 7
14% 7
Slide 4: Outline how the
Internet can assist in B2B
marketing efforts of the Bon
Vivant Organic Gourmet
product line. Describe your
ideas on this topic.
14% 7
Slide 5: Discuss the business
market characteristics (see
starting on page 117 in your
chapter Reading) of the Bon
Vivant Organic Gourmet
product line. Identify a minimum
of three (3) business market
characteristics on the slide.
Briefly discuss the three (3)
business market characteristics.
14% 7
Slide 6: Concluding remarks in
14% 7
oral narration and provide an
APA formatted reference slide
for your textbook.
Subtotal: 80% 40
Provides an audio visual
presentation consisting of at
least six slides with notes and
narration using correct
grammar, spelling, and APA
citation/format style.
20% 10
Percent Total
Points
possible
Your Assignment Score: 100% 50