Target
Project Your paper should be a combination of material from the company itself website is one source), other business references (Business W eek, the Wall Street Journal, Business Source Premier, Fortune Magazine Forbes, Hoovers, Google Finance, Yahoo Finance, Bloomberg, etc), the textbook, own interpretation of the topic. and your interpretation of the topic.
I select Target Company.
Module 1:
Introduce your company. What does it do? How did it get started? How does it add value? Who are the customers it competes for? What risks confront the company? What type of business is it-goods- producing or service? What industry does paragraph that engages your reader from write an opening State its the outset mission, vision, and values. Analyze your company’s mission statement. Does it match the book’s definition of a good mission statement? Why or why not Is it st “vague happy talk” or does it really say why the company exists?
Module II: (total 4- 5 pages)
You are to include 2 independent articles in this section. Discuss corporate ethics. Define business ethics. How does your company approach corporate ethics and what guidelines does it set forth? Does it adhere to what it says? Discuss the concept of “Corporate Social Responsibility.” Who are the company’s stakeholders? Identify both Primary and Secondary stakeholders. Identify the CEO and include a few sentences about him or her. Include a picture of the CEO. How does your company fulfill its responsibilities to its primary stakeholders owners, employees, and customers? What approach does it use to CSR-Minimalist, Cynical, Defensive, or Proactive? Discuss workforce diversity. Why is workforce diversity important? How does your company obtain or try to obtain a diverse workforce? Does it have a diversity policy? What evidence do you find that your company carries out (or fails to carry out) its policy.