Business Plan on Global Star
Order Instructions:
Instructions to students:
Each assessment question requires a written answer of at least 100 words.
Use your study materials and personal research to answer these questions.
Do not copy, or cut and paste
Please remember to place your name at the top or bottom of your document and email to business@academique.com.au or print and hand in at Reception.
ASSESSMENT ONE
1. Write a definition and give one example for each of the following:
? Profitability
? Public sector marketing
? Telemarketing
? Knockout factors
? Return on investment
? Weighted criteria
2. Research and analyse the attached Business Plan on Global Star to determine their future marketing needs and opportunities. Provide a brief outline of at least 3 marketing opportunities you can see as a result of your research.
3. Outline and rank in order of priority the 3 marketing opportunities in terms of their overall contribution to the businesses bottom line.
4. Using the same business plan determine 2 potential new market opportunities for the business and provide a brief outline of these prospects.
5. Consider some innovative and creative marketing ideas that you could develop into potential marketing opportunities.
6. Identify and research the goals and objectives of the organization as listed in the business plan. How do the marketing opportunities link to organizational goals and capabilities?
7. Evaluate 3 marketing opportunities and discuss how these impact the business and its customer base in general.
8. Outline the financial viability of each marketing opportunity. (A SWOT analysis may assist you to identify the financial feasibility of each opportunity – this is not compulsory).
9. Provide a brief summary on the probable return on investment and potential competitors for each marketing opportunity.
10. List at least 3 operational changes you would need to make to ensure viability of these new marketing opportunities. How would you ensure quality of service to the existing customer base?
11. Provide a brief summary of the estimated resources required to support the operational changes.
ASSESSMENT TWO
Instructions to students:
Each assessment question requires a written answer of at least 100 words.
Use your study materials and personal research to answer these questions.
Don’t copy, or cut and paste
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT 🙂